With the new store expected to be open for business by July of this year, MaxiPARTS General Manager, Peter Loimaranta, identified the reason for the expansion. “We have taken the decision to start a greenfield site in Darwin after the extremely successful start-up of our Mackay site in November 2013”, he said. “We will be looking to replicate the key success factors of that store, including the right service, right location, right stock, and the right price.”

“Darwin has changed significantly over the last few years and we believe it is a critical site for anyone wanting to be a truly national operator. We are committed to providing the right service levels to local customers, while also providing national support to larger operators”

“We have found a suitable site at 508 Stuart Highway, Winnellie,” Loimaranta continued. “It has over 1300 m² of showroom and warehousing space, meaning we will be able to carry sufficient stock to satisfy the requirements of the busy Darwin industry. The site’s close location to the port allows for the landing of containers to enable the swift replenishment of stock and customer orders.”

MaxiPARTS Northern Regional Manager, Alan Bianchi, said he is excited by the prospect of opening the greenfield store in Darwin. “The store will be based on the model of our Gladstone & Mackay stores, which are having great success in servicing companies involved in major infrastructure, mining and gas projects along with our core business servicing the greater transport industry,” he said. “We look forward to appointing key local staff to provide a professional service level for our Northern Territory customer base.”

“We understand from our exposure to large infrastructure projects in the past that service level and range are critical to meeting our customer’s needs,” Bianchi continued. “We plan on making the sufficient investment needed to achieve this from day one.”